Le commerce mobile (ou m-commerce) englobe toutes les transactions réalisées depuis un appareil mobile sur une application ou un site e-commerce. Depuis l’arrivée des smartphones & du réseau 4G, il est d’ores et déjà possible d’acheter n’importe quel produit...
QU’EST-CE QUE GOOGLE ANALYTICS ? Pour commencer, même si nous sommes certains que vous connaissez un petit peu, Google Analytics est un service gratuit proposé par Google pour analyser votre audience. Cet outil ultra complet ne sert pas uniquement à voir le nombre de...
Quelles étapes pour lancer un e-commerce, quelles solutions choisir et comment travailler au succès de celui-ci ? Inwin Rennes vous conseille pour créer, développer et optimiser votre site de vente en ligne, quel que soit votre secteur d’activités. PREPARER...
L’e-réputation correspond à l’image numérique d’une personne, d’une marque, voire d’un produit. Elle est aujourd’hui plus importante que jamais : en effet, que fait-on spontanément lorsqu’on cherche des informations sur une entreprise ou une personne ? On se renseigne...
LE CROSS-SELLING, KESAKO ? Le cross-selling est une technique commerciale qui peut s’utiliser en point de vente physique et plus spécialement sur un site e-commerce. Le principe est de proposer et d’inciter un client prêt à acheter un produit à compléter son panier...
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