Lors de la production de contenu, la stratégie de mots-clés sert à optimiser le référencement d’un site et de générer du trafic. Plusieurs étapes permettent de mettre au point une stratégie de mots-clés efficace. Et ce, pour augmenter considérablement le nombre de...
Les assistants vocaux prennent une telle place dans notre quotidien qu’on évalue aujourd’hui à plus de 40 % la part des recherches formulées à l’oral sur le web. Grâce à l’essor des assistants personnels de type Google Home, Siri et Alexa, la recherche vocale...
Le SEO (Search Engine Optimization) correspond à un ensemble de techniques permettant d’optimiser le contenu d’une page web. Le but est d’améliorer sa visibilité et son positionnement dans les résultats des moteurs de recherche. L’importance du SEO dans votre...
Atteindre les premières positions sur les moteurs de recherche a un coût et on ne peut le cacher ! Mais alors comment se rendre compte si votre investissement est rentable ? Y a t-il des optimisations à effectuer ? Tant de questions auxquelles il est nécessaire...
Chaque jour, YouTube héberge un nombre toujours plus astronomique de vidéos. Pour vous démarquer de tous les autres créateurs de contenu, vous devrez donc respecter un certain nombre de critères si votre objectif est d’être plus visible que la moyenne. Comme...
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