La vitesse de chargement d’un site web est essentielle dans le monde en ligne moderne. Les utilisateurs veulent des réponses instantanées, et un chargement lent peut conduire à l’abandon du site, affectant la conversion et les revenus. De plus, la lenteur peut...
Pour rappel, le SEO (Search Engine Opitmization), traduit en français « référencement naturel », est un ensemble de pratiques à mettre en place afin d’optimiser la visibilité de votre site sur les moteurs de recherche. Pour réussir son référencement naturel il est...
Les nouveautés Google de 2022 En 2022, une multitude de mises à jour et de nouvelles fonctionnalités ont vu le jour sur Google et il est parfois difficile de s’y retrouver… Pour y voir plus clair, nous vous avons résumé tout cela dans un seul article. LES MISES À...
Les 19 meilleures stratégies de marketing B2B (basées sur la data !) Si vous effectuez une recherche Google sur les stratégies de marketing B2B, il est trop facile d’atterrir sur des articles qui fournissent simplement la liste générique des stratégies de...
Vous connaissez très certainement les outils d’analyse Google que sont Google Analytics, la Google Search Console et dans une moindre mesure Google Ads (anciennement Google Adwords). Mais vous ne connaissez peut-être pas l’outil en ligne Google Trends. Nous vous...
Les balises meta sont des éléments incontournables lorsqu’on parle de référencement. En effet, les moteurs de recherche prêtent attention à ce qu’elles soient bien renseignées et soignées afin de mettre en avant ou non le site en question dans les pages de résultats....
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