Vous connaissez très certainement les outils d’analyse Google que sont Google Analytics, la Google Search Console et dans une moindre mesure Google Ads (anciennement Google Adwords). Mais vous ne connaissez peut-être pas l’outil en ligne Google Trends. Nous vous...
Les balises meta sont des éléments incontournables lorsqu’on parle de référencement. En effet, les moteurs de recherche prêtent attention à ce qu’elles soient bien renseignées et soignées afin de mettre en avant ou non le site en question dans les pages de résultats....
Aujourd’hui, on entend quasi systématiquement parler de responsive design lors de la création d’un site Internet. De quoi s’agit-il ? Pourquoi est-ce indispensable ? Inwin répond à toutes vos questions dans cet article. QU’EST-CE QUE LE RESPONSIVE DESIGN ?...
La refonte de site peut s’imposer pour s’adapter à l’évolution de l’environnement web, aux nouvelles attentes des utilisateurs ou à un développement d’activités. La refonte a pour objet le webdesign du site, mais bien souvent également sa structure : on parle alors de...
Vous souhaitez augmenter le trafic de votre site ? Interagir davantage avec vos clients ? Améliorer leur expérience d’achat et automatiser des stratégies de communication ciblées ? Inwin vous dévoile les avantages que peut représenter l’utilisation de WhatsApp pour...
Les vidéos courtes sont devenues des formats incontournables sur les différentes plateformes sociales et ça, tout le monde l’a évidemment bien compris ! TikTok était clairement le précurseur, Instagram et Snapchat ont suivi … c’est maintenant au tour de Youtube de...
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