Format historique de la publicité en ligne, le display vous permet de diffuser vos messages publicitaires sur un très grand nombre de sites possibles et auprès d’une large audience. Ce type de campagne se fait via Google Ads, la régie publicitaire de Google. Plusieurs...
Vous connaissez très certainement les outils d’analyse Google que sont Google Analytics, la Google Search Console et dans une moindre mesure Google Ads (anciennement Google Adwords). Mais vous ne connaissez peut-être pas l’outil en ligne Google Trends. Nous vous...
Il est loin le temps où un spécialiste du marketing pouvait, à un prix bien moins élevé que ceux du marché, acquérir de nouveaux clients grâce aux annonces sur Google et Facebook… Pour beaucoup d’experts du digital, le marketing de contenu est donc depuis devenu...
Parler de cycle de vente n’est pas réservé qu’au service commercial, au contraire. En tant que marketer, votre rôle désormais est aussi de travailler à son optimisation. Pour amener des leads chauds et qualifiés. Pour réduire le coût d’acquisition...
En tant que marketer, nous sommes tous débordés puisqu’il faut à la fois assurer la communication de l’entreprise mais aussi aider les équipes commerciales tout en pilotant 2-3 prestataires … On en oublierait vite pour qui on le fait : les clients et...
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