Format historique de la publicité en ligne, le display vous permet de diffuser vos messages publicitaires sur un très grand nombre de sites possibles et auprès d’une large audience. Ce type de campagne se fait via Google Ads, la régie publicitaire de Google. Plusieurs...
Vous connaissez très certainement les outils d’analyse Google que sont Google Analytics, la Google Search Console et dans une moindre mesure Google Ads (anciennement Google Adwords). Mais vous ne connaissez peut-être pas l’outil en ligne Google Trends. Nous vous...
Il est loin le temps où un spécialiste du marketing pouvait, à un prix bien moins élevé que ceux du marché, acquérir de nouveaux clients grâce aux annonces sur Google et Facebook… Pour beaucoup d’experts du digital, le marketing de contenu est donc depuis devenu...
Vous générez des leads ? Voilà un très bon début ! Maintenant, il faut les convertir en clients. Mais comment leur faire traverser le fameux tunnel de conversion ? Pour convertir vos leads marketing en prospects chauds et exploitables par vos commerciaux, pas de...
L’un des soucis que nous avons en tant que marketeur, c’est d’avoir la tête dans le guidon, d’oublier notre raison de nous lever le matin. J’ai nommé nos clients (prospects, ou lead). C’est pour cela que l’étape des buyers personas est primordiale : on se place dans...
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