Qu’est-ce que l’entonnoir pirate (cadre AARRR) et comment l’appliquer en 5 étapes rapides ? Qu’est-ce que l’entonnoir Pirate Metrics AAARRR ? Si vous êtes novice en matière de growth hacking, c’est probablement un très grand pas...
Les 19 meilleures stratégies de marketing B2B (basées sur la data !) Si vous effectuez une recherche Google sur les stratégies de marketing B2B, il est trop facile d’atterrir sur des articles qui fournissent simplement la liste générique des stratégies de...
La génération lead est le nerf de la guerre mais quand est-il de la suite ? C’est vrai, vous mettez en place différentes stratégies pour capter du lead mais que faites vous pour les faire passer à l’action ? Le secret se trouve dans une bonne maitrise de...
Un CRM (Customer Relationship Management) ou GRC pour Gestion de la Relation Client en français, est un logiciel qui permet de gérer les relations clients. CRM, Customer Relationship Management, gère et stock les données clients. L’objectif du CRM est de mettre en...
Des contenus et des informations sur le web, il y en a plein. Alors comment sortir du lot ? Avec des contenus à valeur ajoutée. Ok, vous l’avez entendu et lu à mainte reprises mais concrètement ça veut dire quoi « valeur ajoutée »? Et comment faut-il s’y...
Vous avez décidé d’investir dans la stratégie d’inbound marketing mais il vous reste à déterminer de quelles compétences vous allez devoir vous entourer. Nous vous proposons quelques conseils pour faire les bons recrutements en inbound marketing et comment...
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