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Buyer persona marketing : pourquoi et comment les définir ?

Buyer persona marketing : pourquoi et comment les définir ?

par Marjolaine Canivet | Juil 18, 2022 | Inbound marketing, Personas

L’un des soucis que nous avons en tant que marketeur, c’est d’avoir la tête dans le guidon, d’oublier notre raison de nous lever le matin. J’ai nommé nos clients (prospects, ou lead). C’est pour cela que l’étape des buyers personas est primordiale : on se place dans...

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