LE CROSS-SELLING, KESAKO ? Le cross-selling est une technique commerciale qui peut s’utiliser en point de vente physique et plus spécialement sur un site e-commerce. Le principe est de proposer et d’inciter un client prêt à acheter un produit à compléter son panier...
Vous souhaitez augmenter votre trafic et augmenter votre taux de conversion pour générer davantage de ventes ? Découvrez avec INWIN Rennes comment optimiser la transformation de vos prospects en clients en construisant des landing pages efficaces. Nous vous...
La vitesse de chargement d’un site a aujourd’hui un impact important dans sa consultation par des internautes. Ainsi, votre site se doit d’être rapide pour ne pas risquer de voir une partie de votre audience fuir avant même que la page ne se soit affichée. C’est...
Si vous produisez du contenu en ligne, sur un blog ou sur vos réseaux sociaux, il est primordial de suivre un calendrier éditorial bien défini. Les problèmes que l’on retrouve souvent chez les rédacteurs, vidéastes et autres créatifs, sont souvent le manque...
La principale difficulté rencontrée par les entreprises vendant des produits en ligne est de trouver de nouveaux moyens de développer leur chiffre d’affaires. Dans cet article, nous allons donc passer en revue quelques solutions qui vous permettront d’augmenter...
Sur un site web, la page d’accueil joue un rôle essentiel. Lorsqu’elle est attractive et bien construite, elle incite fortement les internautes à parcourir le site en profondeur. Dans le cas contraire, elle risque d’entraîner un taux de rebond important. Quels sont...
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