Mentalité de croissance vs mentalité figée L’idée d’une mentalité de croissance et d’une mentalité figée a été introduite pour la première fois par la psychologue américaine Carol Dweck, grande spécialiste de la motivation humaine. Il y a environ...
Lorsque vous élaborez votre stratégie de communication, il est important de bien comprendre l’état d’esprit de votre public. L’ambiance des fêtes de fin d’année est particulière et cela doit impérativement se ressentir dans votre communication. Voici nos conseils pour...
Un CRM (Customer Relationship Management) ou GRC pour Gestion de la Relation Client en français, est un logiciel qui permet de gérer les relations clients. CRM, Customer Relationship Management, gère et stock les données clients. L’objectif du CRM est de mettre en...
Les grands objectifs pour toutes les entreprises sont de se démarquer de la concurrence, d’être visible auprès de leurs cibles, de vendre et de fidéliser. Afin de les atteindre, de nombreuses stratégies existent. Dans cet article, on s’intéresse à la stratégie de...
La story est un format incontournable sur Instagram. Il s’agit d’un outil efficace pour partager des informations à sa communauté et la faire interagir. On pourrait croire que la story est essentiellement destinée aux utilisateurs individuels, et pourtant, elles...
Le choix des mots utilisés dans un emailing est toujours délicat. On souhaite présenter nos produits ou services, donner envie au lecteur pour qu’il agisse et se rende sur un site web. Mais parfois, l’usage de certains mots pousse les Fournisseurs d’Accès à Internet...
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