Que ce soit dans le domaine de la vente en ligne, du tourisme, du bâtiment, de la restauration ou encore de la santé, l’image des entreprises sur Internet dépend considérablement des avis des clients. En effet, leurs opinions peuvent représenter une menace ou être...
Instagram est un réseau social privilégié pour les entreprises qui veulent toucher de nouveaux consommateurs et fidéliser leur clientèle actuelle dans de nombreux domaines d’activité. L’application multiplie les actions pour inciter les marques à l’utiliser. Instagram...
De plus en plus adapté aux besoins des marques, le géant des réseaux sociaux Facebook est un levier incontournable de visibilité pour les entreprises. Avec Facebook Shop, la plateforme américaine propose des fonctionnalités innovantes d’e-commerce avec une possibilité...
Les valeurs d’humanité et d’authenticité ont le vent en poupe, alors même que la communication et les relations commerciales se digitalisent. Comment concilier une approche virtualisée de votre stratégie de développement avec cette tendance toujours plus forte en...
Lancé en 2010 aux États-Unis et aujourd’hui présent dans 40 pays du monde, Google Shopping est un comparateur de prix qui renforce la visibilité des catalogues des e-commerces dans le moteur de recherche. Bien que payant, le service est un levier incontournable pour...
Pinterest est un réseau social entièrement consacré aux images (photos et vidéos). Les utilisateurs peuvent rassembler tous les contenus qui les intéressent, commenter et partager. Il s’agit d’une plateforme dédiée à l’inspiration où l’aspect visuel prend une place...
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